Marketing Promotions

Case Studies

Ran a promotional event in collaboration with both the UofSC Alumni Center and Garnet Circle to increase the club’s visibility and promote the New Grad Life offer to students. I created assets for club members to share on their stories, incentivizing them with a gift card provided by the Alumni Center for posting three times. Additionally, I communicated the promotion within Garnet Circle and coordinated with the Alumni Center to track participation. By encouraging students to share the offer with their followers, we significantly increased its visibility, resulting in a 30% rise in New Grad Life Offer sales and 13 more memberships than the previous years' average.

Designed various logos and collaborated with the sales division of the UofSC Alumni Association to develop merchandise for Garnet Circle. By creating and distributing branded sweatshirts, t-shirts, and hats, we increased the club's visibility on campus. This not only enhanced the organization’s professional image but also elevated its status. The merchandise fostered a sense of pride among our members, which, in turn, boosted their engagement with the organization. Ultimately, this initiative strengthened our community and bettered Garnet Circle's presence at the University.

Coordinated with various campus offices to display information about our events on their digital boards. This strategy helped us reach a broad audience and significantly increase event attendance.