Abigail
Gray
Content Creator, Social Media Manger, Brand Strategist
About Me
I am passionate about marketing within the fashion industry, with a strong background in strategic brand development and digital engagement. As the Marketing Coordinator at Dress Code Style, I execute brand campaigns to increase store and product visibility, engage customers, and reach our target audience. Additionally, I am leading the effort to modernize the boutique’s digital presence by redesigning its website, incorporating online booking for services, and integrating e-commerce to enhance accessibility for customers.
Fashion is more than my career—it’s my craft. Through my brand, its.just_Fashion, I design and create sustainable pieces by repurposing garments, sharing the full creative process from sketching to sewing. My goal is to inspire others to explore their own style, educate on fashion’s artistry, and challenge the idea of disposable clothing. Fashion should be both expressive and enduring, and I am committed to building a future where it’s as thoughtful as it is beautiful.